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Article: Learn from your competitors

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Mar 10, 2010 07:45 EDT

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Learn from your competitors:
Secrets from a successful company president
By Erich Schuttauf
Business Owner's Toolkit
 
Three years ago, TriniTech was little more than an idea in Max Martin's head. Aided by one assistant, Max began selling a computer diagnostic tool that he developed from a tiny office in Clearwater, Florida.
 
Today the company is an emerging leader in the niche market for computer diagnostic products. Its flagship item--the OmniPost Analyzer--won recent praise from PC Magazine for its ability to help technicians figure out what's wrong with about 95 percent of the personal computers available on the market. IBM and Hewlett-Packard are among the company's customers. And it generated an impressive $360,000 in revenues last year.
 
Max agreed to speak with us about how he achieved his phenomenal growth and about how, oddly enough, his competitors helped make TriniTech what it is today.

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Article: Learn from your competitors

Relevant Subject and Topic
What is an Entrepreneur, Importance of Entrepreneurship, Policy Building, Goal Setting, Organization Skills, Mission, Defining Success, Legal Structures, Inventing, Market Research, View more...

Types
Article
Case Study

Features
Informative, Educational, Inspirational, Experiential, Competitive, For Groups or Teams, Text

Format
Document
Print

Copyright Owner
Erich Schuttauf
Business Owner's Toolkit

Most Suitable For Use By
Instructors, Facilitators, Learners, Entrepreneurs

Age Appropriateness
Adult(19+)

Grade Appropriateness
Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific
Florida

Language
English

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