Skip navigation

Article: Home won't sell? Try two prices instead of one.

Added by
EntreOasisSponsor Content Deputy Champion Group - EntreOasis Group - MediaSpark Group - GoVenture Group - Cisco Contributor5465
Mar 3, 2010 14:16 EDT

Average Rating: (0 ratings)

Rate and/or Comment on this resource

Post a full review of this resource

See reviews in sidebar

Description

Home Won't Sell? Try Offering Two Prices Instead of One
Psychology is key to selling in today's real estate market.
By William Poundstone
Psychology Today
 
It's not a great time to be selling a house — and to add insult to injury, behavioral economists put the "blame" on sellers. In many cities, it seems that no buyer wants to pay what any seller can bear to accept. This is said to be a classic case of loss aversion. Sellers remember what their house would have sold for, before the bubble burst. Compared to that would-have, should-have price, today's prices feel like losses.

(Click on link above to read the whole article)
 
 

Related Files

-none-

Details

Article: Home won't sell? Try two prices instead of one.

Relevant Subject and Topic
Policy Building, Goal Setting, Location, Cash Flow, Pricing and Costing, Managing Inventory, Business & Vocational, Math, Economics & Finance, Social Studies & Social Sciences

Types
Article
Tip or Suggestion

Features
Informative, Entertaining, Experiential, Competitive, Text

Format
Document
Blog

Copyright Owner
William Poundstone
Psychology Today

Most Suitable For Use By
Instructors, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)

Grade Appropriateness
Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific

Language
English

Education Standards Maps

Comments