Article: Home won't sell? Try two prices instead of one.

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http://www.psychologytoday.com/blog/priceless/201002/home-wont-sell-try-two-prices-instead-one
Home Won't Sell? Try Offering Two Prices Instead of One
Psychology is key to selling in today's real estate market.
By William Poundstone
Psychology Today

It's not a great time to be selling a house — and to add insult to injury, behavioral economists put the "blame" on sellers. In many cities, it seems that no buyer wants to pay what any seller can bear to accept. This is said to be a classic case of loss aversion. Sellers remember what their house would have sold for, before the bubble burst. Compared to that would-have, should-have price, today's prices feel like losses.

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Article: Home won't sell? Try two prices instead of one.
Relevant Subject and Topic
Policy Building, Goal Setting, Location, Cash Flow, Pricing and Costing, Managing Inventory, Business & Vocational, Math, Economics & Finance, Social Studies & Social Sciences
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Article
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Informative, Entertaining, Experiential, Competitive, Text
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Blog
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William Poundstone
Psychology Today
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Instructors, Learners, Entrepreneurs, Policy Makers
Age Appropriateness
Adult(19+)
Grade Appropriateness
Postsecondary, Graduate, Adult General, Professional
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All or Non-Specific
Language
English
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