Video: Heineken Italy. Case Study - Champions League Match vs Classical Concert

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Mar 22, 2010 14:05 EDT

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Description

Heineken Italy: Case Study - Champions League Match vs Classical Concert

YouTube video

 

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But something else was in store for them.

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Details

Marketing Prank: Heineken Italy. Case Study - Champions League Match vs Classical Concert

Relevant Subject and Topic
Prospecting and Planning, Brand Management, Advertising, Public Relations, Internet Marketing

Types
Case Study
Other

Features
Entertaining
Video

Format
Video

Time To Complete
5 Minutes

Copyright Owner
Uldis Silins
YouTube.com

Most Suitable For Use By
Instructors, Facilitators, Parents, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)

Grade Appropriateness
High School, Postsecondary, Graduate, Adult General

Geographic Suitability
All or Non-Specific

Language
English

Education Standards Maps

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