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Added by Cisco 5110 Nov 25, 2008 00:36 EDTAverage Rating: (0 ratings)Rate and/or Comment on this resourcePost a full review of this resourceSee reviews in sidebar
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http://www.venturerepublic.com/resources/Glocalization_global_marketing_branding_Unilever_Hindustan_Lever_Nokia.asp
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One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization.Relevant Subject and TopicBrand Management, Export Marketing, Customer Service, Managing CustomersTypesArticleCase StudyFeaturesInformative, Educational, TextFormatWebpageTime To CompleteNot ApplicableMost Suitable For Use ByLearnersEntrepreneursAge AppropriatenessAdult(19+)Grade AppropriatenessGraduateProfessionalGeographic SuitabilityAll or Non-SpecificLanguageEnglishEducation Standards Maps
Relevant Subject and TopicBrand Management, Export Marketing, Customer Service, Managing Customers
TypesArticleCase Study
FeaturesInformative, Educational, Text
FormatWebpage
Time To CompleteNot Applicable
Most Suitable For Use ByLearnersEntrepreneurs
Age AppropriatenessAdult(19+)
Grade AppropriatenessGraduateProfessional
Geographic SuitabilityAll or Non-Specific
LanguageEnglish
Education Standards Maps
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