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HOW TO: Manage a Sustainable Online Community

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Aug 9, 2010 15:42 EDT

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http://mashable.com/2010/07/30/sustainable-online-community/

 
HOW TO: Manage a Sustainable Online Community
Rob Howard
CTO/found of Telligent
Mashable.com
 
A 2008 Garner Study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth.
 
There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community:
  • If you build it they will come
  • Once I have launched it, I'm done
  • Bigger is better
All three can cause a community to fail, and there are plenty of examples. Understanding the community life cycle can help you avoid making these mistakes.

(click on the link above to read the whole article)

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HOW TO: Manage a Sustainable Online Community

Relevant Subject and Topic
Hard Knocks, Defining Success, Brand Management, Internet Marketing, Networking, Managing Information, Managing Customers, Business Computing, Websites and Email, Business & Vocational, View more...

Types
Article
Research

Features
Informative, Educational, Tool to Use, Text, Graphics

Format
Blog

Copyright Owner
Rob Howard
Telligent
Mashable.com

Most Suitable For Use By
Facilitators, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)
Youth(12-18)

Grade Appropriateness
High School, Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific

Language
English

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