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Perfect your own brand, land a job

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Aug 25, 2009 14:19 EDT

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CNNMoney.com 
August 25, 2009
 
 
Perfect your own brand, land a job
To get a job in the fashion industry, Elizabeth Ragone created her own personal blog and brand.

When Elizabeth Ragone perfected her image and marketed her online brand, landing a great job in retail was a snap.

Ragone knows plenty about branding. After co-founding a clothing store two years ago out of Madison Wis., Ragone, 39, thought she had made it in the fashion world. But when the recession brought the business to a standstill, she had no choice but to let herself go.

Ragone says she made two decisions at the outset: "I wasn't going to be proud," she said. "I was going to do everything I could." Ragone went on a spree -- and not the shopping kind. "I contacted every single person I knew with the news, asking to be kept in mind for any opportunity they may encounter."

Ragone also put more emphasis on social networking and created a blog with her resume and experience on the job hunt "to establish a personal brand."

In the meantime, Ragone started a small consulting business to help pay the bills. "It was the best of both worlds: openly looking but employed and therefore more desirable," Ragone said. "I wasn't desperate." She chronicled her activities on her blog.

Our career experts agree that starting a blog and using social networking tools can be a great way to build your "brand" and is an effective job search strategy.

"It gives employers more information about the job seeker," said Cheryl Palmer, an executive career coach at Call To Career in Silver Spring, Md. Palmer recommends that job seekers use social media and blogs as a way of demonstrating their skills, awareness of new trends in the industry and current projects.


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Details

Success story of how Elizabeth Ragone perfected her image and marketed her online brand to land a job after finding herself out of work.

Relevant Subject and Topic
Importance of Entrepreneurship, Presentation Skills, Inspiration, Hard Knocks, Vision, Prospecting and Planning, Brand Management, Advertising, Public Relations, Internet Marketing, View more...

Types
Article
Blog

Features
Informative, Educational, Inspirational, Competitive, Tool to Use, Text

Format
Spreadsheet, Blog, Webpage

Copyright Owner
Jessica Dickler
CNNMoney.com

Most Suitable For Use By
Instructors
Entrepreneurs

Age Appropriateness
Adult(19+)

Grade Appropriateness
Postsecondary, Graduate, Adult General

Geographic Suitability
All or Non-Specific

Language
English

Education Standards Maps

Version History

Date Edited
Notes
Aug 25, 2009 14:19 EDT
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Aug 25, 2009 13:36 EDT
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Aug 25, 2009 13:35 EDT
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Aug 25, 2009 13:34 EDT
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