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Article: Math of Publishing Meets the E-Book

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http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?scp=5&sq=publish&st=cse

Math of Publishing Meets the E-Book
By Motoko Rich
The New York Times
 
In the emerging world of e-books, many consumers assume it is only logical that publishers are saving vast amounts by not having to print or distribute paper books, leaving room to pass along those savings to their customers.
 
 
But publishers also say consumers exaggerate the savings and have developed unrealistic expectations about how low the prices of e-books can go. Yes, they say, printing costs may vanish, but a raft of expenses that apply to all books, like overhead, marketing and royalties, are still in effect.
 
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Article: Math of Publishing Meets the E-Book

Relevant Subject and Topic
Investing in the Future, Business Types and Models, Planning and Budgeting, Cash Flow, Financial Statements, Accounting, Pricing and Costing, Internet Marketing, Compensation and Benefits, Managing Supply Chain, View more...

Types
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Case Study

Features
Informative, Educational, Experiential, Competitive, Text, Graphics

Format
Webpage
Print

Copyright Owner
Motoko Rich
NY Times

Most Suitable For Use By
Instructors, Facilitators, Parents, Learners, Entrepreneurs, Policy Makers

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Adult(19+)
Youth(12-18)

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High School, Postsecondary, Graduate, Adult General, Professional

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Language
English

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