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Beyond the 30 Second Spot: Marketers Adding Alternatives to Television Advertisi

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CiscoSponsor Group - Cisco Contributor5110
Nov 25, 2008 06:35 EDT

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Description

http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm

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Details

DVRs, video on demand, the Internet...a number of factors have impacted television viewing habits in recent years.

Relevant Subject and Topic
Presentation Skills, The Business Plan, Marketing Materials, Advertising, Direct Marketing, Sales Techniques, Business Practices, Communications, Managing Customers, Growing a Business, View more...

Types
Article
Best Practice

Features
Informative
Educational

Format
Website

Time To Complete
Not Applicable

Most Suitable For Use By
Learners
Entrepreneurs

Age Appropriateness
Adult(19+)

Grade Appropriateness
Adult General
Professional

Geographic Suitability
All or Non-Specific

Language
English

Education Standards Maps

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