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Letter from a client: Why you lost the contract

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Oct 24, 2011 12:02 EDT

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Letter from a client: This is why you lost the contract
By Andrew Sobel
RainToday.com
 
 
Recently, I spoke with a chief financial officer about his company's decision to hire an advisor for a major engagement. One of the competitors asked me to help them understand why they had lost and what they could do to increase their proposal win rate. Here's what this executive told me:
 
Dear Andrew,
You asked me to provide some feedback about the recent contract we awarded, particularly about why your friends at Change Associates were not chosen. So, here goes:
 
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Letter from a client: Why you lost the contract

Relevant Subject and Topic
Life Long Learning, Investing in the Future, Hard Knocks, Sales Techniques, Networking, Customer Service, Workplace Diversity, Business Practices, Growing a Business, Business & Vocational

Types
Article
Case Study

Features
Informative, Educational, Experiential, Text

Format
Blog

Copyright Owner
RainToday.com
Andrew Sobel

Most Suitable For Use By
Instructors, Facilitators, Parents, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)
Youth(12-18)

Grade Appropriateness
High School, Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific

Language
English

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