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Video: Calculating latent demand in the long tail

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http://videolectures.net/kdd07_anderson_cld/

Calculating Latent Demand in the Long Tail
Lecture by Chris Anderson, WIRED Magazine
Videolectures.net

An analytical framework for using powerlaw theory to estimate market size for niche products and consumer groups.He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which as published in 2006, and runs a blog on the subject at longtail.com. In 2007 he was named one of the “Time 100,” the newsmagazine’s list of the 100 men and women whose power, talent or moral example is transforming the world.

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Video: Calculating latent demand in the long tail

Relevant Subject and Topic
Investing in the Future, Business Types and Models, Investment & Growth Financing, Market Research, Internet Marketing, Managing Information, Business Computing, Websites and Email, eCommerce, Business & Vocational, View more...

Types
Learning Activity
Lecture or Seminar

Features
Informative, Educational, Entertaining, Persuasive, For Individuals, For Groups or Teams, For People Networking, Video

Format
Video
Webpage

Time To Complete
1 Hours2 Minutes

Most Suitable For Use By
Instructors, Facilitators, Learners, Entrepreneurs

Age Appropriateness
Adult(19+)

Grade Appropriateness
High School, Postsecondary, Graduate, Adult General

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All or Non-Specific

Language
English

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