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Using Twitter to Rate Email Campaign Effectiveness

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Sep 3, 2009 15:52 EDT

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http://www.mailchimp.com/blog/using-twitter-to-rate-email-campaign-effectiveness/

Using Twitter to Rate Email Campaign Effectiveness
By Ben at MailChimp.com
 
 
 
This post discusses how you can judge the effectiveness of an email campaign using Twitter.  If an individual is willing to retweet your campaign, they believe in the product enough to think their friends would be interested in it. Once you see how many retweets your campaign is getting, you can use these metrics to measure the success of your campaign.  

Read more by following the above link.
 

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Details

How to use Twitter to measure the success of your email campaign

Relevant Subject and Topic
Market Research, Prospecting and Planning, Brand Management, Marketing Materials, Advertising, Public Relations, Internet Marketing, Sales Techniques, Networking, Websites and Email, View more...

Types
Article
Tip or Suggestion

Features
Informative, Educational, Competitive, Tool to Use, Text

Format
Document, Blog, Webpage, Website, Internet Application

Copyright Owner
MailChimp

Most Suitable For Use By
Learners
Entrepreneurs

Age Appropriateness
Adult(19+)

Grade Appropriateness
Adult General
Professional

Geographic Suitability
All or Non-Specific

Language
English

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