Video: Successful Email Marketing - How it's Done

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Aug 21, 2009 15:59 EDT
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Successful Email Marketing - How It's Done
Joe Soltis, Fathom SEO

Joe Soltis, from Fathom SEO, discusses how email marketing can drive new sales revenue for your business. An analysis done by the Direct Marketing Association showed that the return on investment for email marketing was $57 for every $1 spent. One reason for the growth of email marketing is that it is easily trackable. You can trace sales and leads generated as well as an increase in brand awareness.

He provides four basic steps for developing a successful marketing strategy:
1. Build a quality opt-in database and collect useful data
2. Send timely and relevant messages
3. Segment your database
4. Send messages with backing of advanced technology and good ISP relations.

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Video presentation on how businesses can use email marketing as a powerful method for boosting online business.
Relevant Subject and Topic
Business Opportunities, Prospecting and Planning, Marketing Materials, Direct Marketing, Internet Marketing, Websites and Email, eCommerce, Growing a Business, Technology, Communications & Media
Types
Tip or Suggestion
Presentation
Features
Informative, Educational, Tool to Use, Sound or Narration, Video
Format
Video
Time To Complete
10 Minutes
Copyright Owner
Fathom SEO Marketing
YouTube
Most Suitable For Use By
Instructors, Learners, Entrepreneurs
Age Appropriateness
Adult(19+)
Grade Appropriateness
Postsecondary, Graduate, Adult General
Geographic Suitability
All or Non-Specific
Language
English
Education Standards Maps

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Video: Successful Email Marketing - How it's Done

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