Tech's Product Name Guru: Meet the Man Who Coined BlackBerry, Azure and More

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Nov 17, 2008 15:17 EDT

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http://www.cio.com/article/461879/Tech_s_Product_Name_Guru_Meet_the_Man_Who_Coined_BlackBerry_Azure_and_More

Thomas WailgumCIO.com
How do they come up with technology product names like "BlackBerry" and Windows "Azure"? In this Q&A, David Placek, the guru whose company came up with those two and many more, takes us inside the product name game.
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Tech's Product Name Guru: Meet the Man Who Coined BlackBerry, Azure and More

Relevant Subject and Topic
Policy Building, Writing Skills, Inspiration, Naming a Business, Market Research, Brand Management, Business Practices, Managing Information, Social Responsibility, Intellectual Property, Business & Vocational, Technology, Communications & Media, Social Studies & Social Sciences, Language & LiteracyView more...

Types
Best Practice
Reference

Features
Informative, Educational, Entertaining, Persuasive, Inspirational, Experiential, Competitive

Format
Document, Blog, Webpage

Copyright Owner
Thomas Wailgum
CIO.com

Most Suitable For Use By
Instructors, Facilitators, Parents, Learners, Entrepreneurs, Policy Makers

Age Appropriateness
Adult(19+)
Youth(12-18)

Grade Appropriateness
Middle School, High School, Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific

Language
English

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